Associate Professor Albert Wenben Lai
| Extension | E-mail／Homepage | |
|---|---|---|
| 4628 | alai@mail.nsysu.edu.tw |  |
Biography
Albert Wenben Lai is an associate professor of Marketing at National Sun Yat-Sen University. His primary expertise are Consumer Behavior and Marketing Channels. He published several papers in the Advances of Consumer Research in USA and in the Journal of ROC Management Science in Taiwan. The courses he has taught, currently and before, comprise of Marketing Management, Consumer Behavior, Marketing Channels, Research Methods, and Aesthetics Consumption and Postmodern Marketing. His current interests of research include: Interfirm Relationship in Marketing Channels, Consumer Information Search in Tourism, Consumer Price Cognition and Brand Images, and Reading Efficacy in Paper vs. Computer Screen.
Albert Wenben Lai earned a Ph.D. in Marketing from University of Wisconsin—Madison, USA in 1998. Professor Lai was a Fulbright Scholar from Taiwan to USA from 1984 to 1986. In 1986, He received an MS in Marketing from Northwestern University, Chicago, USA. In Taiwan, Albert Wenben Lai obtained his position and qualification as a Central Government Employee in Taxation Administration through the Higher National Examination in 1979, when he was a junior undergraduate in National Taiwan University. He received from National Taiwan University his Bachelor Degree in International Trade in 1980. In 1982, as in the first class of the school, Lai earned an MBA degree from National Sun Yat-Sen University.
October 2007