Assistant Professor Chun-Tuan Chang
| Extension | E-mail／Homepage | |
|---|---|---|
| 4627 | ctchang@faculty.nsysu.edu.tw |  |
Biography
Chun-Tuan Debbie Chang is an assistant professor at the Department of Business Management, National Sun Yat-sen University. Her teaching areas are marketing communication, consumer psychology, and international marketing.
Chun-Tuan holds a B.S. degree in Finance from the National Taiwan University and an MBA degree from the University of Illinois. She received her Ph.D. candidacy in marketing with the minor in Psychology from the University of Houston. Chun-Tuan joined the PhD program at the University of Edinburgh in October 2002, as she wished to broaden her academic and cultural horizons by spending time in a European academic institution. In 2004 Chun-Tuan earned her Ph.D. degree in Marketing under the supervision of Dr. Stephanie O’Donohoe and Professor John Dawson. Prior to joining the faculty, she was an assistant professor at the National University of Kaohsiung where she has since been involved in a number of interdisciplinary projects with research funding from the National Science Council: implications of framing effects in nonprofit marketing and discount promotion, political communication, and cause-related marketing. Current research interests include healthcare marketing, consumer decision-making, political marketing and corporate philanthropic influences on consumer behavior. Her papers have been published in the Psychology & Marketing, Journal of Advertising Research, Advances in Consumer Research,and elsewhere.