Curriculum Vita

Professor Jacob Y.H. Jou

Office Address：

Department of Business Management,

National Sun Yat-sen University,

No. 70, Lien Hai Road, Kaohsiung 804, Taiwan,

+886-7-5252000 ext. 4643

Email：jac-jou@bm.nsysu.edu.tw

Education：

Ph. D in Business Administration, National Cheng-Chi University, 1984

M.B.A., National Cheng-Chi University, 1976

B.S in Mechanic Engineering, National Taiwan University, 1971

Professional Experience：

Non-academic Experience：

Services （Selected）：

Professional Services：

Academic Services：

Research and Teach Interests：

Marketing Management、Service Marketing and Management、Leisure Business Management、Chinese Management

Academic Honors：

2000         Advisor of the Winner of 2000 Dragon Thesis Award, Acer Co.

1996 – 1998,  Awards for Research Excellence, National Science Council, R.O.C.

1988 – 1994,  Awards for Research Excellence, National Science Council, R.O.C.

Publications（Selected）：

Referred Papers：

1.          C. P. Rao，Srivatsa Seshadri and Jacob Jou，1995，U. S. Exporters’ Competitiveness as Perceived by Taiwanese Importers：Strategic Implications. The Journal of Marketing Management，5(1),pp.46-54.

2.          Linda FongLing Fu ; Amy Yi-Ling Lin and Jacob Y.H. Jou，1999， Moral Intensity and Ethical Decision Making of Marketing Professionals-A Comparision of American and Taiwanese Marketers，Panpacific Management Review， Vol.3(1), pp.393-408. (NSC85-2416-H-110-033)

3.          Jacob,Yih-Hen Jou, Cedric H.J. Wu and Yi-Ling, Lin，2001， The Relationship between the Internal Marketing Orientation and Organizational Commitment-Taking Nursing Personal as an Example, Panpacific Management Review ，Vol. 4，No. 2，193-207

4.          Jun-Fang Liao, Cedric H. J. Wu, Yih-Hen Jou, and Yu-Ying Huang, 2004. A Study of the Relationship between of Internal Marketing, Job Satisfaction and Customer-Oriented Behaviors, Sun Yat-Sen Management Review, 12(5), 181-201.

5.          Fongling L. Fu, Jacob,Y.H. Jou,, and Kuo-chih Lee, 2004, Consumer Internet Information Search Behavior: Take Backpacker as an Example, MIS Review, Vol. 13. 125-154

Conference Papers：

1.      Jacob Y. H. Jou，Linda F. L. Fu，1995，The Services Marketing Research in Taiwan，The Seventh Bi-Annual World Marketing Congress.

2.      C. P. Rao， Jacob Jou and John Ford，1995， A Micro Level Investigation of Business Relations Between the U. S. A. and Taiwan，Marketing Educators and Researchers International Conference，Gold Coast，Australia.

3.      C. P. Rao and Jacob Jou，1995，U. S. Taiwan Business Relations：A Macro Level Analysis. Academy of International Business: Southeast Asia Conference.

4.      Jacob Y.H. Jou，Linda, FongLing Fu and Amy YiLing,Lin， 1998, The Ethical Decision Making of Marketing Professionals in Taiwan. 1998 Multicultural Marketing Conference. Montreal, Quebec, Canada.pp.24-28.

5.      Jacob Yih-Hen Jou; Fuh-Yeong Guan and Yi-Ling Lin，1998，The Role of Moral Intensity in the Ethical Decision Making of Marketing Professionals in Taiwan，1998 Joint International Conference on Contemporary Management and Comparative Management， Kaoshiung，National Sun Yat-Sen University. pp.121-132.

6.      Jacob Yih-Hen Jou，Yi-Ling Lin and Cedric H.J. Wu，1999，The Relationship between the Internal Marketing Orientation and Organizational Commitment-Taking Nursing Personnel as an Example，1999 International Conference on Comparative Management，Kaoshiung，National Sun Yat-Sen University.

7.      Linda Fongling Fu and Jacob Y.H. Jou， 1999，Do Icon Menus Cause Better performance, Adjunct Conference roceeding of 8th HCI International, August 1999, Munich, Germany（NSC-84-2416-1-1-004-011）

8.      Jacob Y.H. Jou and Linda Fongling Fu, An Empirical Investigation of Linguistic Influence on Menu Interface, Adjunct Conference Proceeding of 8th HCI International, August 1999, Munich, Germany

9.      Jacob, Y.H., Jou; Linda, FongLing, Fu, Amy, YiLing, Lin,and Jannie Lee，2000，Profiling Patronage Information Search, Evaluation and Choice in Electronic Commerce, International Conference on Electronic Commerce 2000 , Nov. 8 .

10.  Linda, Fongling Fu, Yi-Ling,Lin and Jacob Y.H.Jou，2000，A Comparative Analysis of Patronage / Non-patronage on Web Usage, The Sixth Asia Pacific Management Conference-The Great Asia in 21st Century, Nov 4-5, Tainan, Taiwan .

11.  Jacob Y. H. Jou, Cedric, H. J., Wu, and Cheng-Ying Shih，2000，A Cross-cultural Study of Ethical Decision Making in Marketing-A Comparison of American, French and Taiwanese, The Sixth Asia Pacific Management Conference-The Great Asia in 21st Century, Tainan, Taiwan.

12.  Jou, Jacob Yih-Hen, Ying-Yuh Huang, and Ching-Jen Shih (2000), “An Examination of relational Bonds between Channel Dyads”, International Conference on Comparative Management, National Sun Yat-Sen University, 445-457.

13.  Liao, Jun-Fang, Yih-Hen Jou, Cedric H. J. Wu and Yu-Ying Huang, 2003. A Study of the Relationship between of Internal Marketing, Job Satisfaction and Customer-Oriented Behaviors. Proceedings of The 13th International Conference on Comparative Management, Proceeding CD.

14.  Jou, Jacob, Huang, Yu-Ying, Chen, Hua-Ning (2004), Relationship Marketing Strategies of Nonprofit Organization-The Case of Social Welfare Charitable Foundatoins, Conference of Sun Yat-sen Management- Knowledge based Economy, New Public Management and Communication, Proceeding CD.

Book Chapters：

1.      Jacob Yih Heng Jou and Wei Shui Tsai，1995，Microtek International: A Successful Niche Finder，In Wang. N. T.(ed.)，Taiwan's Enterprises in Global Perspective， pp.269-296，Armonk，New York，London，England.

2.      Angela R. D'Auria Stantion，C.P. Rao，and Jacob Jou，2001，The Role of Relationships in a Global Trading Environment: A Look at Taiwanese Importers' Perceptions of Exporters from the United States, Japan, and Wesern Europe，Globalization and Its Managerial Implications, edited by  C.P.Rao ,Quorum Westport, Connecticut. London.