Albert Wenben Lai
Albert Wenben Lai
Email: alai@mail.nsysu.edu.tw
Biography
Albert Wenben Lai is an associate professor of Marketing at National Sun Yat-Sen University. His primary expertise are Consumer Behavior and Marketing Channels. He published several papers in the Advances of Consumer Research in USA and in the Journal of ROC Management Science in Taiwan. The courses he has taught, currently and before, comprise of Marketing Management, Consumer Behavior, Marketing Channels, Research Methods, and Aesthetics Consumption and Postmodern Marketing. His current interests of research include: Interfirm Relationship in Marketing Channels, Consumer Information Search in Tourism, Consumer Price Cognition and Brand Images, and Reading Efficacy in Paper vs. Computer Screen.
Albert Wenben Lai earned a Ph.D. in Marketing from University of Wisconsin—Madison, USA in 1998. Professor Lai was a Fulbright Scholar from Taiwan to USA from 1984 to 1986. In 1986, He received an MS in Marketing from Northwestern University, Chicago, USA. In Taiwan, Albert Wenben Lai obtained his position and qualification as a Central Government Employee in Taxation Administration through the Higher National Examination in 1979, when he was a junior undergraduate in National Taiwan University. He received from National Taiwan University his Bachelor Degree in International Trade in 1980. In 1982, as in the first class of the school, Lai earned an MBA degree from National Sun Yat-Sen University.
October 2007
AREA of EXPERTISE
- Consumer Behavior: Brand Images, Price Perception and Lifestyle
- Channels of Distribution: Interorganizational cooperative behavior
- Consumer Cognition: Aesthetics Consumption and Product Semantics
WORK HISTORY
- 08/99-Present Associate Professor, Department of Business Administration, National Sun Yat-sen University
- 08/89-07/90 Secretariat in Chief, the Fourth International Conference on Comparative Management, Taiwan.
- 08/86-07/89 Secretariat of College, College of Management, National Sun Yat-sen University
- 08/82-07/99 Senior Lecturer, Department of Business Administration, National Sun Yat-sen University. (on leave to study abroad from 1984~1986, 1991~1996)
- 08/75-10/76 Bank of Taiwan, Zouyin Branch, Kaohsiung, Taiwan
- 02/74-07/75 Hsin-Kwan Insurance Company, Taipei, Taiwan
- 02/72-01/74 Square Chief, Military Service, ROC Army, Taiwan
- 09/68-01/72 Clerk, Rutledge Construction Co., Inc., Taipei, Taiwan
EDUCATION
- Ph.D. in Marketing, 1998, University of Wisconsin--Madison, USA
- M.S. in Marketing, 1986, Northwestern University, USA
- M.B.A. in Management Strategy, 1982 National Sun Yat-sen University, Taiwan
- B.A. in International Trade, 1980, National Taiwan University, Taiwan
PROJECTS
- 2008-2009 Reading Performance in Multimedia Modes: Double Testing of the Dual-Coding Theory
- 2008-2009 Consumer Information Search in Tourism and Family Lifestyle
- 2007-2009 The Impacts of Stigma on Self-Concepts of People with Mental Illness
- 2006-2008 The Furniture Schemata of Living Room: An Empirical Study in Taiwan
- 2006-2008 An Inquiry on the Affective Dimensions of Product Semantics
- 2005-2007 Forbearance and Adaptations in Marketing Channels
- 2005-2007 The Furniture Schemata of Living Room: An Empirical Study in Taiwan
TEACHING EXPERIENCE 2004-2009
- Doctoral Advanced Business Research Methods. Seminar On Business Alliances And Marketing Channels.
- MBA Marketing Research Method. Comsumer Behavior Analysis. Business Research Methods. Marketing Channel Management. Multivariate Analysis. Aesthetics Consumption And Postmodern Marketing.
- BBA Marketing Management. Consumer Behavior. Multivariate Analysis.
SERVICES
- 06/02-present Reviewer, The Journal of Management Science, Taiwan
- 06/01-06/08 Reviewer, Sun Yat-sen Management Review, Taiwan
- 06/89-05/90 Secretariat in Chief, the Fourth International Conference on Comparative Management, Taiwan.