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Cher-Min Fong

 
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4626 cmFONG@bm.nsysu.edu.tw

AREA of EXPERTISE

Strategic Management、International Business Management

WORK HISTORY

2011-present

International market development program

1995/9~Present

Associate Professor, Department of Business Management, National Sun Yat-sen University.

1984/05~1989/08

China Production Center, Dept. R&D, Manage

 

EDUCATION

    PhD in Strategic Management, the University of Maryland, USA
    MBA, National Taiwan University, Taiwan
    BME, National Chiao Tung University, Taiwan

PUBLICATIONS

Refereed Academic Journals

 

  • Chen, S. T., Haga, K. Y. A., & Fong, C. M. (2016). The effects of institutional legitimacy, social capital, and government relationship on clustered firms’ performance in emerging economies. Journal of Organizational Change Management, 29(4).

  • Cher-Min Fong, Chun-Ling Lee*, and Yunzhou Du (2015). Consumer animosity and foreign direct investment: An investigation of consumer responses. International Business Review, 24(1):23-32.

  • Cher-Min Fong, Chun-Ling Lee*, and Yunzhou Du (2014). Consumer animosity, country of origin, and foreign entry-mode choice: A cross-country investigation. Journal of International Marketing. 22(1):62-76

  • Cher-Min Fong, Chun-Ling Lee*, and Yunzhou Du (2014). Consumer animosity, country of origin, and foreign entry-mode choice: A cross-country investigation. Journal of International Marketing. 22(1):62-76

  • Cher-Min Fong*, Chun-Ling Lee, Yunzhou Du, and Ming-Ching Huang. Consumer animosity, local dominance, and international joint ventures. International Marketing Review. (Under first round revision).

  • Fong, C.M., and Linh, H. M. 2011. Applied methodology for computational formulation in international expansion strategy of Taiwanese semiconductor industry. Journal of Marine Science and Technology, 19(4), 417-423.

  • Fong, C. M., Ho, H. L., Weng, L. C., Yang, K. P. 2007.The inter-subsidiary competition in an MNE: Evidence from the Greater China Region. Canadian Journal of Administrative Sciences, 24: 45-57. (SSCI)

  • Fong, C. M., Weng, L. C., Chao, Y. C., Ho, H. H. 2007. The effects of subsidiary roles and MNC nationalities on the top management team demography: Empirical research on MNC subsidiaries in Taiwan. Asia Pacific Management Review. 12(1):23-32. (TSSCI)

  • Fong, C. M.,Tsai.H.T,Siz.M.S,Chang.H.C,“the selection rule of venture investment and the characteristic of manager “ entrepreneur management, 1th roll,1rd period, 2006

  • Fong, C. M., Won,L.J, Tseng, C. H,Kuo.C.S,Multinational enterprises the effect in Taiwan branch employee emigrate to china---contrast case analysis; human resource management journal, 5th roll,3rd period, 2005, P21-47

  • Chung, H. J., Fong, C. M., Chen.C.L,strategic behavior of the firm is similar and the relationship of the firm performance, management, 23th roll,3rd period, 2004,P1-21.(TSSCI) (in chinese)

  • Tseng, C. H., Fong, C. M., Sue, K. H. 2004. The determinants of MNC subsidiary initiatives implications for small business. International Globalization and Small Business, 1(1): 92-114. (NSC 90-2416-H-110-023- )

  • Fong, C. M., Won,L.J,the system and system amendent---the path change of TSMC industry development(from 1973-1993),humanity and social journal,the 16th roll,3rd period, 2003,P351-388.(TSSCI) (in chinese)

  • Chung, H. J., Fong, C. M., Tseng, C. H. 2004. The hazard rate of evolution of international joint venture: System-triggered or Action-triggered. International Journal of Risk Assessment and Management, 4(4): 282-300.

  • Fong, C. M., Tseng, C. H., Lee, C. S., Chung, H. J. 2004. An evolutionary approach to study joint-venture business performance: An empirical study of international joint-venture in Taiwan. International Journal of Business Performance Management, 6: 22-42. (ABI)

Conference Papers

  • Hui Wen Wang, Cher Min Fong*, Yun Zhou Du, Hsiao Hui Ho, Ming Ching Huang, 2016. Consumer Animosity and Product Localization - A Cross-Country Study, paper will present at 2016 AIB (Academy of International Business) Annual Meeting, New Orleans, USA, June 27-30.

  • Cher-Min Fong, Chun-Ling Lee*, Hui Wen Wang, Sze-Ting Chen, 2014. Emerging Market Company’s Selection of Developed Country Executives, paper will present at 2014 AIB (Academy of International Business) Annual Meeting, Vancouver, Canada, June 23-26.

  • Cher-Min Fong, Chun-Ling Lee*, and Yunzhou Du. 2013. Consumer Animosity, Market Legitimacy, and Foreign Entry-Mode Choice: An Institutional Perspective, paper will present at 2013 AIB (Academy of International Business) Annual Meeting, Istanbul, Turkey, July 3-6.

  • Cher-Min Fong, Chun-Ling Lee*, Hui Wen Wang, 2013. Emerging Market Firms’ Acquisitions in Developed Countries: An Investigation of Consumer Trust", paper will present at 2013 AIB (Academy of International Business) Annual Meeting, Istanbul, Turkey, July 3-6.

  • Fong, C.M., and Lee, C. L. 2009. Does Horizontal M&A Really Create Synergy? A Consumer Perspective on Mergers and Acquisitions, paper presented at 2009 Academy of Management (AOM) Annual Meeting, Chicago, United State, August 7-11, 2009.

  • Fong, C.M., and Linh, H. M. 2009. Corporate Culture Diversity - A New Determinant of Entry Modes: An Empirical Study of Taiwanese MNCs, paper presented at 2009 Academy of Management (AOM) Annual Meeting, Chicago, United State, August 7-11, 2009.

  • Fong, C.M., Huang, M.C. and Lee, C. L. 2008. Sequential mode choices in regulated competition market, paper presented at 2008 AIB SouthEast Asia Regional conference, Kuala Lumpur, Malaysia, December 4-6, 2008.

  • 2. Fong, C.M., Li, P. Y., Lee, C. L. and Chung, C. C. 2008. The External networks, competence and synergy of multinational subsidiaries, paper presented at 2008 AIB SouthEast Asia Regional conference, Kuala Lumpur, Malaysia, December 4-6, 2008.

  • Tu, C. Y. and Fong, C.M. 2008. Institutional difference and MNCs equity ownership structure, paper presented at 2008 AIB SouthEast Asia Regional conference, Kuala Lumpur, Malaysia, December 4-6, 2008.

  • Lee, C. L. and Fong, C. M. 2008. Ethical issues of contract manufacturing in the fashion industry: The emergence of yuandan markets in Greater China Regions, paper presented at 21th EBEN (European Business Ethics Network) Annual Conference, Antalya, Turkey, October 17-19, 2008.

  • Fong, C. M. and Ho, H. L. 2006. Survival threat to an MNE's subsidiaries in proximate clusters: Analysis of the Great China Region, paper presented at 2006 Academy of Management (AOM) Annual Meeting, Atlanta, USA, August 11-16, 2006.

  • Fong, C. M. and Ho, H. L., Won,L.J,Yang.K.K,“the strategic arrangement of MNE in Great China---the effect factor of strategic value、resource asymmetry、and value activity“ the 7th global management conference and seminar ,Taipei,NCCU Department of BA, December,9th,2005.(in chinese)

  • Fong, C. M. and Tu, C. Y. 2005. The Effects of Network Relations, Structure Relations, and Units’ Informal Interactions on Knowledge Sharing Performance, AIB 2005 Annual Conference, Quebec, Canada.

Other Publications

PROJECTS

 

  • Fong, C. M. ,the relationship of the multinational enterprises in China and Taiwan in affective factor and dynamic research NSC96-2416-H-110-007-SS2 (in chinese)

  • Fong, C. M. Taiwan local brand case (sub-plan 6)Brand culture: the culture integration of Jiu Zhen Nan Taiwan Pastry NSC97-2410-H-110-056

  • Fong, C. M. MNE, the self authority research in Great China branch company, the knowledge and organization factor NSC95-2416-H-110-012

  • Fong, C. M. The formation and advantage of the industry cluster---for example in chun-gan village and Hsinchu Industrial Park NSC94-2416-H-110-026

  • Fong, C. M. The multinational enterprises strategic research in Great China: the relation change as focus in two cases. NSC93-2416-H-110-037-SSS

PROJECTS  2016

 

Period

Title

2014-2016

National Science Council- Academic Project Leader

2011-2014

National Science Council- Academic Project Leader

2013-2014

TaiFlex Technology Co.- Strategic Planning Project Leader

TEACHING EXPERIENCE  2016

Degree

Course

Doctoral

ADVANCED STRATEGIC MANAGEMENT.
SEMINAR IN COMPETITIVE THEORY.
SEMINAR IN INTERNATIONAL BUSINESS.
SEMINAR IN INDUSTRIAL ORGANIZATION THEORY.

MBA

INTERNATIONAL BUSINESS MANAGEMENT.
INDUSTRIAL COMPETITION ANALYSIS.
INTERNATIONAL STRATEGIC MANAGEMENT.

Part-time MBA

BUSINESS POLICY AND STRATEGY.
PUBLIC POLICY & BUSINESS.
INTERNATIONAL MANAGEMENT ENVIRONMENT.

BBA

INTERNATIONAL COMPETITIVE STRATEGY.
BUSINESS POLICY.

SERVICES  2016

Year

Title

2011-present

International market development program: Bureau of Foreign Trade, Ministry of Economic Affairs. Member of Examining and Approving Committee.