Chi Cheng Wu,PhD
Chi Cheng Wu
Office: CM4095
Phone: 4647
Email: chicheng@mail.nsysu.edu.tw
AREA of EXPERTISE
- Microeconomic Analysis
- Game theory
- Marketing Strategy and Marketing Analytics
WORK HISTORY
- 08/14-07/17 Department Chair, Department of Business Management
- 08/11-present Professor, Department of Business Management, National Sun Yat-Sen University, Taiwan
- 05/09-08/11 Division Head of Student Exchange, Office of International Affairs
- 08/06-07/11 Associated Professor, Department of Business Management, National Sun Yat-sen University
- 03/03-07/06 Assistant Professor, Department of Business Management, National Sun Yat-sen University
EDUCATION
- Ph.D. in Marketing, June 2001, National Taiwan University, Taiwan.
- Master of Business Administration, June 1997, National Taiwan University, Taiwan.
- Bachelor in Mathematics, June 1995, National Taiwan University, Taiwan.
PROJECTS
- 2017-2019 Manage Customer Lifetime Value (CLV) by Big Data Analytics
- 2013-2016 The Effects of Consumers’ Regret Aversion on a Firm’s Marketing Strategies
- 2011-2013 Perceived Experience Utilities of Family Stories – Empirical Study on Taiwanese Family Firms
- 2011-2013 The impact of retailer extended warranty on the manufacturer’s warranty policy and channel performance
- 2011-2013 The impact of retailer extended warranty on the manufacturer’s warranty policy and channel performance
- 2009-2011 A Study of Strategic Effects of Opaque Products in Travel Industries
- 2007-2009 Pull Promotions and Vertical Product Line Design
- 2007-2008 Manufacturer’s optimal dynamic product line strategy under the threat of entry
- 2006-2007 Downward Line Extension as a Means of Entry Deterrence
- 2004-2005 Theory of Double Coupon: Strategic Interaction Perspective
- 2003-2004 Manufactures’ Optimal Product Line Design under Common Retailer
TEACHING EXPERIENCE 2004-2009
- Doctoral, Microeconomic Analysis.Special Topics in Industrial Economics
- MBA, Managerial Economics.Multivariate Data Analysis.Human Resource Economics
- Part-time MBA, Managerial Economics for Strategic Decisions
- BBA, Economics.Microeconomics
SERVICES
- 08/14-present Department Chair, Department of Business Management, National Sun Yat-sen University.
- 05/09-08/11 Division Head of Student Exchange, Office of International Affairs,National Sun Yat-sen University.
- 12/04-09/12 Board of Directors, Chinese Academy of Direct Selling Management, Taiwan
PROFESSIONAL MEMBERSHIPS
- 2004-Present INFORMS: Society for Marketing Science—USA
- 2003-Present Chinese Management Association—Taiwan
- 2004-Present Chinese Academy of Direct Selling Management--Taiwan