Jump to the main content block

Hueimei Liang

 
Extension E-mail
4660 hmliang@bm.nsysu.edu.tw

Biography

Hueimei Liang is a associate professor in the department of Business Management. She teaches Management of Information Systems, Quantativative Methods, and Supply Chain Managements.

Her areas of expertise include operations research, quantitative methods, real options and business logistics and supply chain mangement.

She earned a Ph.D. in Operations Research, from University of North Carolina at Chapel Hill and a MS in Mathematics from Illinois State University. Before joining Business School of NSYSU, she worked as a staff at the division of Architecheture and Telecommunication of IBM at Research Triangle Park, North Carolina, where she designed high speed networks. Later she joined the faculty of Mathematics Deparment at National Central University, Taiwan, where she taught courses related to probabilities.

AREA of EXPERTISE

Management of Information Systems、Quantativative Methods、 and Supply Chain Managements.

WORK HISTORY

1992/08~1999/07

The faculty of Mathematics Deparment at National Central University, Taiwan,

1989/06~1992/07

Staff at the division of Architecheture and Telecommunication of IBM at Research Triangle Park, North Carolina

EDUCATION

1985/08~1991/05

Ph.D. in Operations Research, from University of North Carolina at Chapel Hill

1982/08~1985/05

MS in Mathematics from Illinois State University.

PUBLICATIONS

Refereed Academic Journals

 

International Journals

  • Hueimei Liang, Rui-Hsin Kao, Chung-Cheng Tu, Chang-Chiang Chin, Wu-Chung Chung, (2014)"The Influence of Education and Training on Work Attitudes and the Moderating Effect of Supervisor Attitudes: Examining Chinese Employees", Social Indicators Research. (2014) 119:853–875 (impact factor 1.452, Social Science,21/137 Q1, Interdisciplinary 12/92, Q1) (SSCI)

  • Hueimei Liang, Kuo-Jung Lee, Ten-Jsung Huang, Hsien-Wei Lei, (2013) The optimal decisions in franchising under profit uncertainty, Economic Modelling 31 128–137 (impact factor, 0.834, journal ranking 0.498)

  • Hueimei Liang, Chan-Fu Chuang, Cho-Miao Chen, (2012), Exploring the Effects of Sharing Information on Expected Cost under the VMI Model, Journal of E-Business JEB電子商務學報, vol 14, issue 2, 2012,06 (TSSCI)

  • Shu-Cheng Lee, Hueimei Liang, Chang-yung Liu, The effects of Absorptive Capacity, Knowledge Sourcing Strategy and Alliance Forms on Firm performance. The service Industries Journal, 2011, vol 31, Issue 3) (SSCI)

  • Jen-Jsung Huang, Kuo-Jung Lee , Hueimei Liang, & Wei-Fu Lin (2009)Estimating Value at Risk of Portfolio by Conditional Copula-GARCH Method, Insurance: Mathematics and Economics (SSCI) ISSN: 0167-6687 Volume 45 Issue 3 December 2009

  • Shu-Cheng Lee, Hueimei Liang, Chang-yung Liu, The effects of Absorptive Capacity, Knowledge Sourcing Strategy and Alliance Forms on Firm performance. The service Industries Journal (accepted in Nov 2008,, will be published in 2011, vol 31, Issue 3) (SSCI)

  • Chin, C.-C. & Liang, H.-M. (2009). The long-run uncovered interest rate parity in view of a trading strategy, Applied Economics, 41(21), 2727-2739 (SSCI)

Papers under review

  • Valuation of Franchise Contracts – A Real Options Approach, Hueimei Liang, Kuo-Jung Lee, Jen-Jsung Huang, Hsien-Wei Lei, Journal of Retailing

Book Chapters

  • Chung-Cheng Tu, Ting Yu, Paul G Patterson, Hueimei Liang,” From Convenience Store to Community Service Center: The transformation of Taiwan 7-Eleven, Service Marketing: An Asia-Pacific and Australian Perspective”, 6e (2014) Pearson Australia.

Conference Papers

International Conferences

  • Chung-Cheng Tu,SuMei Chu, Hueimei Liang(2016),A Study on Crisis Management Strategy: A case of Uni-President’s Product Management” APIEMS 2016, December 7-10, 2016 Taipei

  • Chung-Cheng Tu,SuMei Chu, Hueimei Liang(2016) “How Innovation Transforms a Defeated Product into a Success --a Case Study of CITY CAFÉ, APIEMS 2016, December 7-10, 2016 Taipei

  • Chien, P. Y., Cadeaux, J. & Liang, H. M. (2016). Efficiency, Installed Base, and Disruptive Service Innovation. Australian and New Zealand Marketing Academy Conference (ANZMAC 2016), 5-7 December, Christchurch, New Zealand.

  • Hueimei Liang, Rui-Hsin Kao, Pei-Yu Chien, Yu-Shan Hung (2014) ” Exploring the Effects of Knowledge Characteristic and Self-Efficacy on Employees’ Innovative Behaviors: The Moderating Effect of Environmental Uncertainty “, PICMET '14 Conference, July 27 - 31, 2014 , Kanazawa, Japan

  • Hueimei Liang, Ruei-Hsin Kao, Pei-Yu Chien, Chun-Jey Yang (2014)” Relationship between Team Diversity and Innovation: The Moderating Effect of Team Leaders’ Innovative Characteristics “, PICMET '14 Conference, July 27 - 31, 2014 , Kanazawa, Japan

  • Su-mei Chiu, Huemei Liang, Rui-Hsin Kao and Pei-Yu Chien (2014), “ A Study of Innovation in Architecture Industry - A Case of Builders”, International Conference on Innovation and Management (IAM2014W), Jan. 20-23, 2014, Bangkok, Thailand

  • 高瑞新,梁慧玫,蔡柏楷,簡珮瑜, (2013) 知識特徵與自我效能對創新行為之影響,以稅務機關為例。臺灣組織與管理學會2013年會暨研討會,高雄,2013年9 月13日

  • 余明助,梁慧玫,郭嘉博,(2013)主管不當監督之成因探討—負面情感與心裡契約違背之觀點。臺灣組織與管理學會2013年會暨研討會,高雄,2013年9 月13日

  • Chun-Hsien Wang, Chih-Cheng Lo, Huei-Mei Liang, Pei-Yu Chien, Hung-Ming Chen1, Shu-Yueh Lo, (2013) “ Interfrm alliances networks in nanotechnology: the roles of network position and technological uncertainty”, PICMET '13 Conference, San Jose, California, USA, July 28 - August 1, 2013

  • Chung-Cheng Tu, Chun-Fang Li, Huei-Mei Liang, and Chih-hung Yuan (2013) “B2C Service Innovation Creating the Second Business Growth: A Case Study of the 7-Eleven in Taiwan”, 2013 Frontiers in Service Conference, Taipei, Taiwan, July 4-7, 2013 (BEST PRACTITIONER PAPER AWARD FINALIST)

  • Chung-Cheng Tu, Chih-Hung Yuan, Huei-Mei Liang, (2013), Reborn of City Café, the 2013 Systamatic Innovation Conference, 2013系統性創新研討會暨第五屆中華系統性創新學會年會January 5, 2013, Chung-Li City, Taiwan, (Best paper award.)

  • Hueimei Liang, Chan-Fu Chuang, Cho-Miao Chen,(2012) Exploring the Effects of Sharing Information on Expected Cost under the VMI Model, 2012年國際ERP學術及實務研討會, January 2012, Taipei, Taiwan. (Best paper award.)

  • Yi-Wen Hsu、Hueimei Liang、Bih-Shiaw Jaw, (2011) “Key factors research of Cooperate Human Resources Integration in merger– By case study of Carrefour and TESCO”, ISQM 2011, Taiwan

  • Chung-Cheng Tu, Hueimei Liang, Jeng-Tsong Huang, (2010) Key Success Factors in implementing LOHAS in Convenient Chain Stores—a case study of 7-11 in Taiwan, ANQ Congress Delhi, 2010

  • Chung-Cheng Tu, Hueimei Liang, Jeng-Tsong Huang, (2009)Key Success Factors in implementing LOHAS in Convenient Chain Stores—a case study of 7-11 in Taiwan. The 10th Asian Pacific Industrial Engineering and Management Systems(APIEMS) 2009 conference Kitakyushu City, Japan

  • Kuan-Wei Wu, Hsiu-Lan Wu, Hueimei Liang, (2009) Relationship among customer value, satisfaction, and loyalty of social network service, The 9th International Conference on Electronic Commerce (ICEB 2009).Macau

  • Huang-Jui Chen*, Jung-Peng Huang, Huei-Mei Liang Yu-Chih Yu (2009) Study on the impact of engaging in the development of e-commerce to the business strategy of travel agencies using a Resource-based theory The 2009 International Conference on Innovation and Management, Long Beach, Philippine

  • Hung-bin Ding and Huei-mei Liang, (2008)Environment and succession: Does choosing a talented external successor matter?Family Enterprise Research Conference, Milwaukee Wisconsin USA

  • Hsiu-Lan Wu , Huei-Mei Liang and Chang-Yung Liu (2008) Identifying Customer-oriented Service Quality in the Health Care Industry, Winter 2008 Global Conference on Business and Finance,Hawaii.

  • Hsiu-Lan Wu , Chang-Yung Liu and Huei-Mei Liang (2008) A Customer Perspective of Online Retailing Services, Winter 2008 Global Conference on Business and Finance, Hawaii

  • Hsiu-Lan Wu, Jiezhong Jan, Hueimei Liang (2007) Investment Timing of Capital-Intensive Technologies, 19th Asian-Pacific Conference on International Accounting Issues, Malaysia.

  • Yu-Ying Huang & Hueimei Liang,(2007) The current status and determinants of postponement application in Greater China. The 5th international conference on Supply Chain Management and Information Systems conference, 9 ~ 12, December 2007, Melbourne, Australia

  • Hueimei Liang, Shulan Wu, Jiejong Jan (2007)Adoption timing of Standard-based technology under uncertaintyThe R&D management conference Bremen, Germany

Local Conferences

  • Meng-Xuan Zhou, Zhen-Cong Huang and Hueimei Liang,(2009), Bicycle Rider's Bike Upgrade Model - Grounded Theory Approach, Conference on Marketing, November 2009, Taipei

  • Jian-fu Zhuang and Hueimei Liang,(2009), Using Real Option Model to Explore the Evaluation of Strategy Selection Under the External Failure: A Case of the Private Higher Technical and Vocational Education, Sustainable Development of Technological and Vocational Education Conference 2009, May 2009, Taipei

  • Jian-fu Zhuang and Hueimei Liang,(2009), Exploring the Factors of Organizational Failure to the Relationship of Employee’s Behavior Tendency on of the Private Higher Education in Taiwan, Sustainable Development of Technological and Vocational Education Conference 2009, May 2009, Taipei

  • Hueimei Liang, Shiulan Wu, Yangche Wu, Optimal Adoption Timing of Competing Technologies: A Real Options ApproachThe R&D management conference (2006) Taipei, Taiwan

Other Publications

PROJECTS

TEACHING EXPERIENCE 2004-2009

Degree

Course

Doctoral

ADVANCED QUANTITATIVE METHODS(I).
ADVANCED QUANTITATIVE METHODS (II).

MBA

MANAGEMENT INFORMATION SYSTEMS.
INDUSTRIAL POLICY.
MANAGEMENT INFORMATION SYSTEMS.

Part-time MBA

BBA

SERVICES

Year

Title

AWARDS

Period

Title

2013

BEST PRACTITIONER PAPER AWARD FINALIST, 2013, Frontiers in Service Conference, Taipei, Taiwan, July 4-7, 2013

2012

最佳論文獎,2013系統性創新研討會暨第五屆中華系統性創新學會年會, January 5, 2013, Chung-Li City, Taiwan, 最佳論文獎,2012年國際ERP學術及實務研討會, January 2012, Taipei, Taiwan.

PROFESSIONAL MEMBERSHIPS

Period

Title