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Tai-Hwa Chow

 
Extension E-mail
4634 taihwac@gmail.com

AREA of EXPERTISE

Marketing, Marketing Research, Customer Satisfaction

WORK HISTORY

2009-2014

Domestic Customer Satisfaction Research Project for China Steel Corp.

2009-2014

Export Customer Satisfaction Research Project for China Steel Corp.

02/93- Present

Associate Professor, Department of Business Management, National sun Yat-sen University

1985/7-1988/1

Marketing Manager, Mechanical Technology Research Lab., Industrial Technology Research Institute
工研院機械工業研究所 市場部 管理師兼經理

1983/2-1985/6

Associate Researcher, Mechanical Industry Research Lab., ITRI
經濟部生產自動化執行小組 副研究員

1982/10-1985/6

Associate Researcher, Science and Technology Advisory group, Executive Yuan
行政院科技顧問組 副研究員

PUBLICATIONS

Refereed Academic Journals

 

  • 周泰華、余祖慰 (2004), 〝壽險公司服務品質之研究-以高雄市某壽險公司為實例〞,壽險管理,第17期,頁159-185.

  • Chow, Tai-Hwa, Fu-Yuan Duh, Jen S. Shang, and Youxu C. Tjader (2004), 〝Supply Chain Efficiency: E-Business Adaptation and SC Relationship〞, Asia-Pacific Management Review, 2004.

  • Chow, Tai-Hwa, Fu-Yuan Duh, Jen S. Shan, and Youxu C. Tjader (2007), “Online Revenue Enhancement: A Study of Website Design Impact on Customer Trust,”International Journal of Revenue Management (IJRM), Vol. 1 No. 4. ISSN (Online): 1741-8186 - ISSN (Print): 1474-7332.

Conference Papers

  • 周泰華、楊斯琦(2004),〝諾基亞與摩托羅拉在中國大陸的行銷策略之探討”, 嘉義大學:第三屆服務業行銷及管理研討會。

  • 周泰華、余祖慰 (2004), 〝我國壽險業行銷通路之探討〞,運籌管理。 國立高雄海洋科技大學運籌管理學會, 高雄, 台灣。

  • 周泰華、楊斯琦(2005) 直銷商因應電子商務對公司信任之影響”,上海市: 2005 直銷研討會。

  • 周泰華、楊斯琦(2005),新進獨立直銷商因應電子商務對公司信任機制影響之研究,「第十屆直銷學術研討會」研討主題: 直銷的經營管理,上海同濟大學,頁219-242。

Other Publications

  • 周泰華、杜富燕 (200 7),零售管理概論,台北市:華泰書局。

  • 周泰華 (2007),行銷研究方法與個案,台中市:滄海書局。

  • 周泰華、杜富燕 (2004),Internet Marketing網路行銷問與答,經濟部中小企業處南區中小企業研訓中心。

  • 周泰華、陳得發編 (1999),直銷個案論文集,高雄市:國立中山大學。

PROJECTS

Period

Title

1984-2009

Domestic Customer Satisfaction Research Project for China Steel Corp.

2005-2009

Export Customer Satisfaction Research Project for China Steel Corp.

TEACHING EXPERIENCE 2004-2009

Degree

Course

Doctoral

Doctoral seminar in Marketing management

MBA

Marketing Management.
Marketing Research Methods.
International Marketing.

Part-time MBA

SOC Marketing.
Strategic Brand Management.
Strategic Marketing Management.

BBA

Marketing Research I and II.
Marketing Practicum.
Marketing Management.

SERVICES

Period

Title

2009-2014

Domestic Customer Satisfaction Research Project for China Steel Corp.

2009-2014

Export Customer Satisfaction Research Project for China Steel Corp.