Tai-Hwa Chow

Email: taihwac@gmail.com

AREA of EXPERTISE

1. Marketing
2. Marketing Research
3. Customer Satisfaction

WORK HISTORY

• 2009-2014               Domestic Customer Satisfaction Research Project for China Steel Corp.
• 2009-2014               Export Customer Satisfaction Research Project for China Steel Corp.
• 02/93- Present        Associate Professor, Department of Business Management, National sun Yat-sen University
• 1985/7-1988/1        Marketing Manager, Mechanical Technology Research Lab., Industrial Technology Research Institute工研院機械工業研究所 市場部 管理師兼經理
• 1983/2-1985/6        Associate Researcher, Mechanical Industry Research Lab., ITRI經濟部生產自動化執行小組 副研究員
• 1982/10-1985/6      Associate Researcher, Science and Technology Advisory group, Executive Yuan行政院科技顧問組 副研究員

PROJECTS

• 1984-2009       Domestic Customer Satisfaction Research Project for China Steel Corp.
• 2005-2009       Export Customer Satisfaction Research Project for China Steel Corp.

TEACHING EXPERIENCE 2004-2009

• Doctoral             Doctoral seminar in Marketing management
• MBA                    Marketing Management. Marketing Research Methods. International Marketing.
• Part-time MBA   SOC Marketing. Strategic Brand Management. Strategic Marketing Management.
• BBA                     Marketing Research I and II. Marketing Practicum. Marketing Management.

SERVICES

• 2009-2014       Domestic Customer Satisfaction Research Project for China Steel Corp.
• 2009-2014       Export Customer Satisfaction Research Project for China Steel Corp.