AREA of EXPERTISE

Services Marketing
Relationship Marketing
Retailing Management
Brand Management

WORK HISTORY

EDUCATION

Ph.D.  2004, The Ohio State University, USA. 

MS    1993, National Chung-Hsing University, Taiwan
BS    1991, National Chung-Hsing University, Taiwan

PUBLICATIONS

Refereed Academic Journals

• Huang, Min-Hsin and Zhao-Hong Cheng (2016), “A longitudinal comparison of customer satisfaction and customer-company identification in a service context,” Journal of Service Management. 27(5), 730-750. (SSCI)

• Huang, Min-Hsin and Zhao-Hong Cheng (2016), “Strategies to Enhance Consumers’ Identification with a Service Firm,” Journal of Services Marketing. 30(4), 449-461. (SSCI)

• Huang, Min-Hsin (2015), “The Influence of Relationship Marketing Investments on Customer Gratitude in Retailing,” Journal of Business Research, 68(6), 1318-1323. (SSCI)

• Huang, Min-Hsin, Kang Ernest Liu, Jane Lu Hsu, and Hwang-Jaw Lee (2013), “Factors Affecting Consumers’ Trust toward Food Safety Certification with Threat of Avian Influenza Outbreak in Taiwan: Evidence from Taipei Metropolitans,” Agriculture and Economics, (accepted and scheduled for publication in Dec. 2013, Volume 51) (TSSCI)

• 黃明新(2012)，探討品牌權益對服務失誤與不滿意度關係和服務補救與滿意度關係之干擾效果，管理學報，第29卷，第4期，355-371。(TSSCI) 本人為獨立作者

• Huang, Min-Hsin, Eugene Jones, David E. Hahn, and Robert P. Leone (2012), “Assessing Price Elasticity for Private Labels and National Brands by Store Locations,” Journal of Revenue and Pricing Management, 11(2), 175-190. (the associate journal of INFORMS Revenue Management & Pricing section) 本人為第一作者、通訊作者

• Huang, Min-Hsin and Zhao-Hong Cheng (2012), “The Effects of Inter-role Conflicts on Turnover Intention among Frontline Service Providers: Does Gender Matter?” The Service Industries Journal, 32(3), 367-381. (SSCI, 26/168, Management) 本人為第一作者、通訊作者

• Huang, Min-Hsin (2011), “Re-examining the Effect of Service Recovery: the Moderating Role of Brand Equity,” Journal of Services Marketing, 25(7), 509-516. (SSCI, 90/113, Business) 本人為獨立作者

• 黃明新、黃麗君(2011)，重新探討零售業顧客滿意度 : 比較享樂型與功能型購物價值之差異，管理評論，第30卷，第1期，59-76。(TSSCI) 本人為第一作者、通訊作者

• Huang, Min-Hsin (2009), “Using Service Quality to Enhance the Perceived Quality of Store Brands,” Total Quality Management and Business Excellence, 20(2), 241-252. (SSCI, 128/168, Management) 本人為獨立作者

• Huang, Min-Hsin (2008), “The Influence of Selling Behaviors on Customer Relationships in Financial Services,” International Journal of Service Industry Management, 19(4), 458-473. (SSCI, 80/168, Management, also name as Journal of Service Management) 本人為獨立作者

• Huang, Min-Hsin and Li-Jiun Huang (2011), “Reexamining Customer Satisfaction with Retailers: the Difference between Hedonic and Utilitarian Shopping Value,”(in Chinese), Management Review(管理評論), forthcoming. (TSSCI)

• Huang, Min-Hsin (2009), “Using Service Quality to Enhance the Perceived Quality of Store Brands,” Total Quality Management and Business Excellence, 20(2), 241-252. (SSCI)

• Huang, Min-Hsin (2008), “The Influence of Selling Behaviors on Customer Relationships in Financial Services,” International Journal of Service Industry Management, 19(4), 458-473. (SSCI)

• Hsu, Jane Lu, Kang Ernest Liu, Min-Hsin Huang, and Hwang-Jaw Lee (2008), “Consumer Knowledge and Risk Perceptions of Avian Influenza,” Poultry Science,87(8), 1526-1534. (SCI)

• Huang, Min-Hsin, Eugene Jones, and David E. Hahn (2007), "Determinants of Price Elasticities for Private Labels and National Brands of Cheese," Applied Economics, 39(5), 553-563. (SSCI)

• Huang, Min-Hsin (2007), “The Influences of Retail Service Quality and Consumer Level Factors on Purchasing Intension of Private Labels: An Examination of Hypermarkets in Southern Taiwan,” (in Chinese), Marketing Review(行銷評論), 4(3), 273-288.

Conference Papers

• Huang, Min-Hsin, Zhao-Hong Cheng, and I-Chun Chen (2016), “Comparison of the Influences of Service Quality and Corporate Social Responsibility on Customer-Company Identification: A Longitudinal Study” Competitive Paper presented at the 2016 American Marketing Association (AMA) Summer Marketing Educators' Conference, August 5-7, 2016, Atlanta, Georgia, USA.

• Huang, Min-Hsin and Zhao-Hong Cheng (2015), “A Dynamic Investigation into Customer-Company Identification and Customer Satisfaction” Competitive Paper presented at the 2015 American Marketing Association (AMA) Summer Marketing Educators' Conference, August 14-16, 2015, Chicago, Illinois, USA.

• Huang, Min-Hsin and Zhao-Hong Cheng (2015), “Drivers of Service Firms' Consumer-Company Identification” Poster presented at the 2015 American Marketing Association (AMA) Summer Marketing Educators' Conference, August 14-16, 2015, Chicago, Illinois, USA.

• Huang, Min-Hsin (2013), “The Impact of Relationship Marketing Investments on Customer Gratitude in a Retailing Context” Competitive Paper presented at the 2013 American Marketing Association (AMA) Summer Marketing Educators' Conference, August 9-11, 2013, Boston, Massachusetts, USA.

• Huang, Min-Hsin and Zhao-Hong Cheng (2009), “Examination of the Effects of Job-related Factors on Turnover Intention among Male and Female Service Employees” Competitive Paper at the 2009 American Marketing Association (AMA)Summer Marketing Educators' Conference, August 7-10, 2009, Chicago, Illinois, USA.

• Liu, Kang Ernest, Min-Hsin Huang, Jane Lu Hsu, and Hwang-Jaw Lee (2009), "Avian Influenza Threat and its Potential Impact on Demand for Chicken and Eggs" Selected Paper presented at the 2009 AAEA & ACCI Joint Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin, USA.

• Huang, Min-Hsin and Zhao-Hong Cheng (2008), “Work and Family Conflicts on Turnover Intention among Male and Female Service Employees” Competitive Paper presented at the 2008 Academy of Management (AOM) Annual Meeting, August 8-13, 2008, Anaheim, California, USA.

• Huang, Min-Hsin (2007),“Linking Service Quality to Perceived Quality of Store Brands” Competitive Paper at the 2007 American Marketing Association (AMA)Summer Marketing Educators' Conference, August 3-6, 2007, Washington, DC, USA.

• Liu, Kang Ernest, Min-Hsin Huang, and Jane Lu Hsu (2007), “Consumer Awareness and Risk Perceptions of the Avian Influenza Threat in Taiwan” Selected Paper presented at the 2007 AAEA Annual Meeting, July 29-August 1, 2007, Portland, Oregon, USA.

• Huang, Min-Hsin (2007), “The Impact of Employees' SOCO Approach on Customer Relationship in Financial Services” Competitive Paper presented at the 2007Academy of Marketing Science(AMS) Annual Conference, May 23-26, 2007, Coral Gables, Florida, USA.

• Hsu, Jane Lu, Min-Hsin Huang, and Kang Ernest Liu (2007), “Consumers’ Trust toward Food Safety Certification with Threat of Avian Influenza Outbreak” presented at the 2007 INFORMS Marketing Science Conference, June 28-30, 2007, Singapore.

• Huang, Min-Hsin, Eugene Jones, David E. Hahn, and Robert P. Leone (2006), “Measuring Price Elasticity Differences for Private Labels and National Brands of Dairy Products and Orange Juice” Competitive Paper presented at the 2006Academy of Marketing Science(AMS) Annual Conference, May 24-27, 2006, San Antonio, Texas, USA.

• Huang, Min-Hsin, David E. Hahn, and Eugene Jones (2004), "Determinants of Price Elasticities for Store Brands and National Brands of Cheese," Selected Paper presented at the AAEA Annual Meeting, August 1-4, 2004. Denver, Colorado, USA.

• Huang, Min-Hsin, David E. Hahn, and Eugene Jones (2004), " Determinants of Brand Price Elasticities at the Retail Stores: The Case of Store and National Brands of Cheese Products," the Hawaii International Conference on Social Sciences, June 16-19, 2004. Hawaii, USA.

• Huang, Min-Hsin, David E. Hahn, and Eugene Jones (2003), "A Socioeconomic Approach to Assessing Price Competition between Private Labels and National Brands: The Case of Shredded Cheese," Selected Paper presented at the AAEAAnnual Meeting, July 27-30, 2003. Montreal, Canada.

• Huang, Min-Hsin, David E. Hahn, and Eugene Jones (2003), "Assessing Price Competition between Private Labels and National Brands in the Retail Food Industry: A Socioeconomic Approach Using Shredded Cheese Products," theHawaii International Conference on Social Sciences, June, 2003. Hawaii, USA.

Other Publications

PROJECTS

TEACHING EXPERIENCE 2004-2009

SERVICES

AWARDS

PROFESSIONAL MEMBERSHIPS