張純端｜Chun-Tuan (Debbie) Chang

研究室：管CM4059

分機：4627

Email：chuntuan.changg-mail.nsysu.edu.tw｜個人網站

學歷

Sep. 2002- July. 2004
University of Edinburgh 英國愛丁堡大學行銷博士
Department of Business Studies
School of Economics and Management Studies
(指導教授: Dr. Stephanie O’Donohoe and professor John Dawson)

Aug. 2000-April 2002
University of Houston 美國休士頓大學
Ph.D. candidate in Marketing (GPA 3.63/4.0) Minor in Psychology

Aug. 1998-Dec. 1999
University of Illinois at Chicago 美國伊利諾大學企管碩士
Master of Business Administration
Concentration: Marketing (GPA 4.8/5.0)

Sep. 1994-June 1998
National Taiwan University 國立台灣大學財務金融系學士
Bachelor of Financ

現職

國立中山大學 企管系 專任教授

經歷

2004-2007

Assistant Professor
Institute of Economics and Management
National University of Kaohsiung
國立高雄大學經濟管理研究所助理教授

2000

Kaohsiung Medical University Hospital
Kaohsiung, Taiwan
Research Assistant at the Dental Department (Full-Time)
高雄醫學大學牙科醫務管理研究員
‧Conducted Cost-Benefit Analysis of the dental department
‧Evaluated operational independence of the dental department
‧Published a series of discussion paper on marketing strategy planning in hospital industry at Journal of Kaohsiung Medical University
‧Guided surveys of consumer dental hygiene behavior and satisfaction toward the dental department at Kaohsiung Medical University Hospital

1995-1998

Kaohsiung Social Service Association on campus Taipei, Taiwan
President, academic administrator, and consultant
台大雄友社會服務團團長
‧Directed a staff of eighty in assessing needs and delivering social service to local community in Kaohsiung County
‧Enhanced the image of association and built developed relationships with government and social associations

研究領域與專長

1. 消費者之決策行為
2. 消費心理學
3. 廣告效果研究
4. 保健行銷
5. 政治廣告

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